College of Visual and Performing Arts | Music | Music Degrees and Programs | Areas of Study | PopTech

PopTech

The UNCG Popular Music and Technology (PopTech) program combines performance, songwriting, production, and music technology in a curriculum designed for today’s music industry. Students work in cutting-edge studios, collaborate with diverse ensembles, and explore creative approaches to music making across genres and platforms. Whether pursuing a bachelor’s degree or a music minor, students gain hands-on experience, industry-relevant skills, and opportunities to shape their own artistic path.

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Study Popular Music at UNCG

Explore undergraduate degree and minor options that connect performance, creativity, collaboration, and music technology.

BM Performance

The Bachelor of Music in Performance with a concentration in Popular Music is a professionally focused degree combining popular music performance, songwriting, production, technology, and collaborative ensemble experiences.

BM Music Education

The Bachelor of Music in Music Education with a concentration in Popular Music/General offers an emerging pathway for students interested in teaching popular music through contemporary performance, production, and collaborative practices.

Music Minor

The Music Minor is a flexible option for students who want to incorporate popular music performance, songwriting, or technology into another degree program.

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Guest Artists

Through generous gifts from the Robinson Family and the University Concert and Lecture Series, PopTech students have had opportunities to interact, work, and connect with outstanding guest artists, including Jewel, Christian Sands, Terreon Gully, Ashley Virginia, Lee Hogans, Savannah Thorne, Sonnet Simmons, Jim Weitzer, Odeya Nini, and others.

Masterclass with GRAMMY®-winning country music singer-songwriter Brandy Clark

Masterclass with acclaimed singer-songwriter and author Jewel

PopTech at NAMM

For the past two years, PopTech students have received scholarships to attend and present at the National Association of Music Merchants (NAMM) conference in Anaheim, California. These prestigious opportunities have allowed students to showcase their creative and scholarly work, engage with music industry leaders, and gain firsthand exposure to emerging trends in music technology, production, and entrepreneurship.