Marketing and Communications

The University Brand Guide provides units and their external vendors with tools, tips, and guidance to maintain and strengthen UNCG’s brand: UNCG creates remarkable real-world impact, every day. Through consistent execution of both internal and external communications and marketing across the University, our individual voices become one unified message. Together, we elevate what it means to be a Spartan.

Primary Color	Print (PMS-RBG)	Print (CMYK)	Web
	PMS: 2767 C (Coated), 2767 U (Uncoated) RGB: 15/32/68	Offset: Coated – 100/78/42/41, Uncoated – 87/72/42/22 Digital: Coated – 100/91/42/31, Uncoated – 87/72/42/22	HEX: #0f2044
	PMS: 1235 C (Coated), 122 U (Uncoated) RGB: 255/183/27	Offset: Coated – 0/29/96/0, Uncoated – 0/28/87/0 Digital: Coated – 0/29/96/0, Uncoated – 0/28/87/0	HEX: #ffb71b
	PMS: CG 6 C – Cool Grey 6 (Coated), CG 6 U – Cool Grey 6 (Uncoated) RGB: 190/192/194	Offset: Coated – 36/25/24/2, Uncoated – 27/21/19/1 Digital: Coated – 36/25/24/2, Uncoated – 31/21/24/1	HEX: bec0c2

Visit the UNCG Brand Guide for detailed information on:

• The approved color palette, including our official primary colors (gold, white, navy blue, gray) and the supporting colors palette. 
• Typography and recommended fonts
• Best practices
• Editorial guidance including style conventions
• A visual assets overview (Don’t modify the logo!)
• School of Music Logos (must be signed in with UNCG credentials, for official use only)

The School of Music maintains a digital display located just inside the main entrance of the Music Building. To have a poster added to the display, please email the file to Brad McMillan. All submissions will be reviewed for content and for proper use of university branding and emblems. Please allow at least one business day for posting, with additional time if revisions or corrections are required.

Files must be in .jpg or .png format and should be 1920 pixels wide by 1080 pixels tall. PDF files are not supported.

School of Music faculty and staff may submit information for their directory profiles using the form linked below. These biographies play an essential role in our recruitment efforts, and we aim for consistency and clearly defined categories so prospective students and their families can easily access the information they need.

Headshot Guidelines

Headshots should by sized to 750 px x 750 px. The submission portal will reject anything other than these dimensions! Photos in the profiles should be as consistent as possible. They should also meet the same standards as photos for the Spartan Card.

• Forward facing
• Whole face/head
• Head and shoulders only
• No head coverings (except for religious observance) 
• Light background
• Color photos only
• In focus
• Centered
• Good lighting
• Natural facial expression
• Only one person in photo

IMPORTANT: Please be sure to create your images at the correct size and also optimize them to make the file as small as possible. Assistance can be provided to optimize, but please provide images that can be cropped to the recommended ratio and meeting the UNCG guidelines.

Information that can be added in the Employee Sidebar (override):

• Professional Title. Please provide your current title. 
• Phone Override. This is available as some employees with front facing positions would rather have a front desk or main department number listed instead of their personal number. 

Faculty Bios

1. Education (degrees listed in reverse chronological order)
2. Biography (275–400 words)
3. Subjects Taught
4. Scholarly Creative/Research Activity
5. Personal website (if applicable)
6. Professional Title 

Staff Bios

1. Education (degrees listed in reverse chronological order)
2. Biography (275–400 words)
3. Areas of Responsibility

Bio Change Requests

To submit a change request for your biography, please fill out the following form linked above.

Note: If you wish to include formatting (such as italics for publications), submit a Word document with your change request. The text field will not preserve anything beyond plain text.

School of Music Event Calendar Guidelines

To be listed on the School of Music (SOM) Event Calendar (music.uncg.edu), events must meet the following criteria:

• Open to the general public, either free or ticketed.
• Sponsored or supported by the School of Music.

All events in SOM‑managed spaces must be reserved before they can be added to the calendar. Space reservations must be completed through the Music Building Hall Manager or the UNCG Auditorium Technical Director (or the appropriate coordinator for lectures/workshops). Please see “Scheduling and Reservations” for full instructions.

Adding Events to the Calendar

Student Recitals

Once the Recital Registration Form is submitted, the recital will be added to the online SOM Event Calendar. Program materials are due one month prior to the desired recital date.

Faculty and Guest Artist Recitals

After the event space is booked, please email the following information to Brad McMillan:

• Formal event title and optional subtitle
• Event image (attached as a file)
• Event details / clear description
• Any additional relevant information or attendee links

Large Ensembles

The Conducting Area Chair submits a master calendar for the upcoming academic year each summer. Individual conductors or ensemble directors should also provide the following to Brad McMillan:

• Ticket prices and links (if applicable)
• Formal event title and optional subtitle
• Event image (attached as a file)
• Event details / clear description
• Any additional relevant information or attendee links

Please submit your news (performances, masterclasses, exhibits, publications, fellowships, awards, etc.) at either go.uncg.edu/facultynews or go.uncg.edu/alumninews.

If you have current student news to share or items to include the Weekly Update™ , please email Brad McMillan. Submitted items should ideally include a brief description, web links or other documents, and a photo, if available.

When using photographs, video, or audio of individuals in connection with UNCG, including on any UNCG website and related sites, in any UNCG-produced programs, advertising, promotion, social media and/or publicity, it is important to consider if a UNCG Photo Release Form (“release”) from the subjects/models is required before the photography is published or otherwise made publicly available.

Releases are typically required if the individual:

• Is recognizable; the primary focus of the photograph/video shot
• Is identifiable in a small group setting, such as a small group of students studying in the library or congregating by the fountains. In these cases, a release should be obtained from each subject
• Has been recruited to serve as a model
• Is a minor (under 18 years of age); a parental release is required

Releases are typically not required if:

• Photographed in large group shots in a public space or at public events with little expectation of privacy, such as commencements, sporting events, and concerts
• It is a large group setting, such as wide shots of classrooms or campus scenic shots with no single subject
• The subject is not recognizable, such as silhouettes, posterior view or out of focus
• The photos/video are not being taken or distributed by UNCG. When news media is covering a story on campus or a production company is shooting content it plans to distribute, a UNCG photo release is not required. In many cases they will have their own releases.

Why do we need photo releases?

Photo releases are especially important and necessary when photographing students and complying with the Family Educational Rights and Privacy Act of 1974 (FERPA), the federal law that protects the privacy of student education records.

Social Media

If you’re not already following the School of Music on social media, you can find us at @uncgsom on Instagram, YouTube, Facebook, and X (Twitter). We encourage you to engage with our posts—comment, share, and help spread the word within your community.

The School of Music follows all social media guidelines established by UNCG. Please do not create any new school‑affiliated accounts without first contacting Brad McMillan, who manages our existing accounts and serves as our liaison to University Communications.

Studio/Program Social Media

Studio or Program	Platform(s)
Flute Studio	Instagram, Facebook
Oboe Studio	Instagram
Bassoon Studio	Instagram, Facebook
Clarinet Studio	Instagram, Facebook
Saxophone Studio	Instagram
Horn Studio	Instagram, Facebook
Trumpet Studio	Instagram, Facebook
Trombone Studio	Instagram
Tuba and Euphonium Studio	Instagram, Facebook
Percussion Studio	Instagram, Facebook
String Area	Instagram, Facebook
Viola Studio	Instagram
Keyboard Studio	Instagram, Facebook
Composition Studio	Instagram, Facebook
Voice Studio	Instagram, Facebook
Orchestras	Instagram
Popular Music and Technology (PopTech) Program	Instagram
Opera Theatre	Instagram, Facebook
Miles Davis Jazz Studies Program	Instagram, Facebook
Music Theory	Instagram
Old Time Ensemble	Instagram
Music Education	Instagram
Harold Schiffman Music Library	Instagram, Facebook

Highlights

During the academic year, we highlight School of Music students and alumni, along with their accomplishments and special projects, across our social media platforms. Students and alumni who would like to be featured should complete the Social Media Feature Request Form.

Accessibility

If you are an approved manager of a school‑affiliated social media account, please ensure that your account remains fully accessible to all users. When producing videos for the University, certain accessibility and branding elements must be included. Videos should incorporate the University bug either in part or throughout the production, and captions must be burned into the video using the approved caption bar file (see example below).

If you have questions about whether your account meets accessibility standards, please contact University Communications for guidance.