The starving-artist trope needs an update. Artists are imbued with the creative drive needed to launch successful careers, an essential element they come to UNC Greensboro’s College of Visual and Performing Arts (CVPA) to develop and augment. This winter, Innovate UNCG launched a new Impact through Innovation (ITI) Hub in CVPA to further foster a culture of innovation and entrepreneurship within artistic disciplines.
Four faculty fellows from each of CVPA’s departments – art, music, dance, and theater – were tapped to help build a course that teaches strategic skills in business and entrepreneurship.
“If we are training students in the arts, we need to give them business skills as well. Otherwise, we’re sending them out unprepared,” says Hannah Grannemann, Director of Arts Administration and CVPA ITI Faculty Fellow. “Artists can’t get their work seen and sold in the world if they don’t have entrepreneurial skills and confidence.”
